The Mom Project
The Mom Project is a digital marketplace that create opportunities for women with companies that need their talent and expertise.
We were responsible for the animation and design of an explainer video about their hiring process.
We worked on the character design, styleframes, background elements, and animation. The client asked for diversity in shape and color, giving more relevance to female characters.
The characters’ body was conditioned by a rigging that could be done in After Effects.
Background elements and patterns
Client: The MOM Project
Art Direction: Maaambo